Turn booth traffic into booth conversations
Great booth traffic doesn't happen by chance
The most successful exhibitors don't rely on chance foot traffic. They use strategic touchpoints throughout Scientific Sessions to keep their booth visible, memorable and easy to find.
These Booth Driver opportunities do exactly that.
Put your message directly in attendees' hands: Conference Bag Inserts
Every professional attendee receives an official conference bag at registration, making it one of the first branded touchpoints of the meeting.
Conference Bag Inserts are perfect for:
- Announcing booth activities or product demos
- Inviting attendees to industry presentations
- Helping attendees keep your booth number handy throughout the meeting
Give attendees a reason to stop by: Abstracts on USB
Scientific Sessions attendees come to discover the latest science. By sponsoring the official Abstracts on USB, you become the destination for one of the meeting's most valuable resources.
Attendees pick up the USB directly from your booth, creating a natural opportunity to:
- Start conversations
- Introduce your team
- Demonstrate your solutions while they're already engaged
Your brand also receives recognition on the USB packaging, opening screen and through a meeting app notification directing attendees to your booth.
Make your booth the next stop
The best booth traffic isn't accidental — it's intentional.
Whether you're inviting attendees before they arrive, guiding them during the meeting or offering valuable resources they'll want to pick up, these touchpoints help your exhibit work even harder.
Explore Booth Driver opportunities and start building more meaningful booth traffic.
