Powerful touchpoints: Unlocking the value of Scientific Sessions email marketing
How to make the most of each distinct email opportunity
Email marketing remains one of the most reliable tools for reaching and influencing conference attendees. AHA’s email programs give exhibitors a trusted, high-visibility platform to drive engagement, awareness and booth traffic — before, during and after Scientific Sessions.
Each email opportunity offers distinct advantages. Here’s how to make the most of them:
Morning Agenda Email: Daily presence, prime real estate
Delivered each morning of the meeting, the Morning Agenda Email helps attendees plan their day. You get high-visibility placements next to the day’s official agenda and important updates from AHA. Best used for:
- Reinforcing booth location and highlights
- Driving traffic to timed events, like product demonstrations programs
- Sustaining brand awareness across all meeting days
➝Extended deadline: Oct. 10, 2025
ePreviews: Early exposure, strategic timing
Sent in the months leading up to Scientific Sessions, ePreviews offer attendees highly relevant meeting content. ePreview advertising is ideal for exhibitors looking to:
- Build pre-meeting awareness
- Introduce new products or study data
- Encourage calendar adds for in-booth activities
- Drive early booth appointment scheduling
➝Next deadline: ePreview #3, Oct. 10, 2025
eHighlights: Extend your reach after the meeting
Keep the momentum going with post-conference exposure. eHighlights are sent to all attendees after the event, summarizing key scientific takeaways and late-breaking science — and offering valuable real estate for sponsors. These are especially effective for:
- Post-meeting lead nurturing
- Advertising follow-up content
- Reinforcing your booth message and call to action
➝Deadlines start Oct. 17, 2025
Whether your goal is to drive booth traffic, share clinical insights, or generate qualified leads, AHA’s email marketing opportunities deliver measurable value at every stage of the attendee journey.
Want help choosing the right mix for your goals? We’re here to help.
