Why booth promotion matters — and how to do it effectively
Pairing your booth with a strategic marketing plan can significantly improve your impact at #AHA25
Exhibiting at Scientific Sessions is a significant investment, and while booth design and on-site staff play a role in your success, promoting your booth before and during the meeting are just as important.
Studies from the Center for Exhibition Industry Research (CEIR) show that up to 76% of attendees arrive with a pre-set list of booths they plan to visit. That means if you’re not on their radar before the doors open, you may miss critical face time.
Why marketing your booth matters:
- Advance exposure builds awareness. Pre-meeting advertising lets attendees know what you're showcasing and why they should stop by.
- Reinforcement drives recall. Messaging helps ensure attendees remember your company amid a busy show floor.
- Visibility signals credibility. Sponsored placements position your brand alongside key meeting content, reinforcing your presence and expertise.
Ideas for increasing booth traffic:
- Feature your booth in attendee emails. Consider advertising in ePreviews, the official attendee email series that deploys in the weeks leading up to Scientific Sessions.
- Use an Exclusive Exhibitor Email to send a direct invitation. These emails go to all registered attendees and offer a targeted way to highlight your presence and share your meeting messaging.
- Provide a strong reason to visit. Promote in-booth activities and excite attendees with what they will see by coming to your booth.
- Leverage recognition across platforms. Advertising in the Daily Newspaper, Conference Coverage Website or on-site signage can help reinforce your booth’s value throughout the attendee journey.
Whether you’re looking to raise awareness for a product launch, introduce your company to new audiences, or generate more leads, pairing your booth with a strategic marketing plan can significantly improve your impact.
