Drive attendance to your industry program with targeted outreach
Ensure your session gets the attention it deserves
If you're hosting a session at Scientific Sessions — whether it’s a Learning Studio, Heart Theater presentation, Satellite Symposium or Roundtable — don’t leave attendance up to chance. A solid promotional plan is essential for ensuring the right audience knows when and where to find you.
Even high-value programs can struggle to attract attention without effective visibility. Scientific Sessions features hundreds of hours of content and thousands of engaged professionals, and your program is competing for their attention. Fortunately, AHA offers several Industry Presentation Packages to reach attendees through high-visibility channels:
- Morning Agenda Email: Distributed daily during the meeting, this resource includes a snapshot of key sessions and events. 68,000+ average unique opens in 2024.
- ePreview: A pre-meeting email series highlighting official programming, industry sessions and important planning tools in the weeks leading up to Scientific Sessions. 60,000+ average unique opens in 2024.
- Experience Scientific Sessions & Industry Programming Guide: These print and digital publications provide a comprehensive overview of official and industry programming. Both are available onsite and online, with promotion to 17,000+ attendees and 450,000+ professionals via email and web placements.
- Doctors Bag Inserts: Printed pieces such as invitations or booth announcements are delivered to attendee hotel rooms and distributed in the convention center.
- Exclusive Exhibitor Email (add-on option): A limited number of exhibitor-supplied emails are available to send directly to attendees before, during or after the meeting. 42.2% average unique open rate in 2024.
And here are some simple things you can do on your own to help maximize attendance and engagement:
- Activate your social media presence. Build excitement with teaser posts, data you plan to present, and speaker quotes,
- Promote through trusted on-site news: Published each morning during Scientific Sessions, the Daily Newspaper provides attendees with timely highlights, session coverage and reminders. Advertising in this publication offers a way to reach attendees as they plan their day, helping increase awareness and potential attendance at your program.
- Use your booth as a live promotion channel. Highlight your program on booth signage, digital monitors and printed handouts. Encourage staff to personally invite attendees during demos or one-on-one discussions.
- Enlist speaker and KOL support. Ask presenters or panelists to share the event with their networks, both via email and on LinkedIn or X. Peer recommendations can carry more weight than corporate messaging alone.
By taking a strategic approach to promotion, you’ll help ensure your session gets the attention it deserves.
View Industry Presentation Packages
